About Me

My name is Sara and I grew up in Zurich, Switzerland.

As soon as I had finished school, I started my apprenticeship as a dressmaker.

My apprenticeship confirmed my love for fashion and design, but I was not ready to be an employee, that only patches holes in old jeans.

I wanted more and therefore, after a short while working in an office, I decided to study "business & law".

My study gave me the economic and legal background to understand what is necessary to start a business.

At that point I knew what I wanted to do – return to my true passion, fashion and start my own brand.

As an individual I am creative and an outside the box thinker…
But I am also well organised, structured and quite determined.

These two sides brought me to where I am today.
I invite you to join me on my journey.
Let's see where this will go…